The new Peugeot 508 will undoubtedly come to the attention of car enthusiasts as an exciting alternative to German and Japanese competitors. It would seem that the company has taken active steps to attract success - expressive car design, aggressive lines immediately stand out. The mid-size sedan looks more compact, more dynamic. Inside is a modern multi-stage instrument panel with a large screen in the center and now very fashionable horizontal buttons in the cockpit of an ancient airplane. The vehicle also features many new technologies, such as night driving, adaptive cruise control with stop / start function, lane departure warning, active braking system, obstacle warning, lane keeping assistance, adaptive lights, speed limit recognition, road sign recognition system and blind spot monitoring system. Technology is known well, new ideas are good too, but what is the identity of this car, what is it for? Will such bold designer solutions really help attract buyers? Unfortunately, we don’t think that will help. As you know, what is fashionable becomes obsolete after a few years. The bold body line becomes just banal. This not only drastically reduces the appeal of a particular model, but also crosses the image of the brand. Such a brand is associated with the pursuit of easy success and a lack of values. What is strange is that this is what French car brands look like to us. Neither sporty, nor modern, nor stylish. The recipe for success for a koger would be to find your way, to follow an even style, to emphasize your strengths and exclusivity. In this way, one can expect to move step by step towards the goal. Now Peugeot looks confused. As a good example of success, we could mention several brands - Hyundai and Kia. What do you think of this car? Write your opinion in the comments box below.